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IAEE Tech Guide
IAEE Tech Guide


Dramatic Impact with Built-in Affordability

May 11, 2020

In 2019, IAEE appointed SmartSource as the official audiovisual (AV) services contractor for their annual meeting and exhibitions, Expo! Expo!. To take the Expo! Expo! 2019 general sessions to the next level, it turned to SmartSource to customize a solution using the most innovative technology available. The result was a one-of-a-kind immersive experience that stunned audience members.

Part of IAEE’s vision is to establish Expo! Expo! as the leading industry platform and learning lab for emerging and disruptive technology. To accomplish that goal, it tasks technology innovators with introducing cutting-edge tools attendees can use to create new experiences in their shows. Expo! Expo! general sessions are the most conspicuous opportunity to showcase innovation. IAEE asked SmartSource to showcase its capabilities using a technology that isn’t usually used in general sessions.

In most general sessions, AV companies employ projectors and screens to support the presentations, videos and graphics that take place center stage. SmartSource responded with a 90’ wide x 17’ high LED wall comprised of 486 tiles. The wall displayed vibrant, life-like images at a screen resolution of 10,368 pixels by 1,944 pixels and an aspect ratio of 5.33:1. SmartSource paired it with a presentation system that showcased the wall’s dynamic presentation capabilities. The LED wall was a smart choice for budgetary reasons as well. IAEE was looking for a large display, but given the space and the budget, SmartSource had to come up with another solution to fit IAEE’s needs. Projection is less expensive but also requires more surface area and rigging that is very costly. We proposed a 90′ x 17′ ground-supported LED wall to achieve the desired effect without the extra cost to rig truss that supports a projection screen.

SmartSource now leverages its 35 years of event technology experience to deliver affordable, dramatic impact with virtual and hybrid events. The company has produced many types of virtual events from press briefings, to shareholder meetings and conferences. Services range from full production to pre-records and presentation equipment. Expo! Expo! 2020 will utilize SmartSource’s virtual event services and Event Hub so attendees can gather in one place to easily access content, network, watch sessions, walk a virtual exhibit hall, and have one-on-one conversations with exhibitors. SmartSource is handling the production, presenter kits, recording, streaming, and more.