IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center

Objectives


How to Take a Trade Show From a Few Days to 24/7/365

2019 IAEE Tech Committee Expo! Expo! Show Selection

superexpo.com, based in Warszawa, Poland, provides services that include information gathering about present and upcoming trade shows, trade show documentation using panoramic photography, exhibitor showcase allowing exhibitors to personally enhance their trade show profile, as well as access to superexpo.com’s portal, and integrated mobile apps.

The average age of show visitors and exhibitors is rapidly changing. Statistics show that the average trade show visitor is now between 25 and 40 years old. With this change comes the need for new and fresh approaches. Millennials are a consumer society. They are looking for innovation in sales, presentation, consumption. The inseparable tools for them are their smartphone, tablet, notebook and laptop.

Another consideration is the duration of trade shows and the possibility of total exploration by visitors of all the stands and exhibitions. Shows can last 2 to 7 days, but most are only four days. For those that could not experience “everything,” there is a desire to check out what they missed.

Lastly, trade events have new competitors like portals of Alibaba, Ebay, Amazon, etc. where anyone can search for and find products, manufacturers and even sales support.

superexpo.com’s portal offers various options and tools to solve these challenges. Their platform provides an integrated source of information for all trade show end-users with a portal, mobile applications containing maximum visual and text information on the show, exhibitors, products, etc. And when the show is over, they provide the opportunity of digitized unlimited visits 24/7/365. From visiting stands and exploring products to walking through 360° live pictures and viewing presentations – The show is never over.

superexpo.com is not exchanging trade shows. superexpo.com is extending exhibitions to let visitors, exhibitors and show producers benefit from the effort and investment after trade show is over.

Currently, on the platform, users will find 53,811 trade shows taking place in 4,052 trade fair locations, supported by a database of more than 4,000 organizers, 163,225 exhibitors and their nearly 23,000 products.