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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center

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Mobile App Communication Plan Boosts Downloads And Benefits For Tech-Savvy Attendees

October 18, 2018

Core-apps of Arnold, Maryland provides mobile apps, event management and registration software, kiosks, and beacon solutions to over 800 event organizers worldwide. Its mobile application package, Follow Me, provides organizations with more than 300 features from which to choose, including an interactive personal planner, sponsorship opportunities, navigation, intuitive pop-up wizards, session collateral distribution, surveys, exhibitor listings, social media integration, and activity feeds.

The REALTORS® Conference & Expo, named by BizBash online magazine as one of the most innovative meetings of the year, selected Core-Apps to provide its mobile event app. REALTORS® are typically tech-savvy attendees, thus Core-Apps was tasked with creating a customized and innovative app for the group’s more sophisticated audience. The level of sophistication warranted a comprehensive event app communications plan. The resulting initiatives yielded higher download statistics and usage analytics.

Attendees began receiving weekly reminder emails from the organizer starting six weeks out from the event. The event team promoted the mobile app in one of the weekly reminders a month ahead of the event. The mobile app was also reinforced in special e-communications to first-time attendees and guests who subscribed to text messages received a link to download the app five days ahead of the event. Once on site, attendees received shorter communications, and a download reminder was included in the Friday Conference Update, which was emailed on the first official day of the event.

The communications created for registered and prospective attendees included an attendee video series that was featured throughout the event and played on the shuttle bus service between hotels and McCormick Place in Chicago. The client team also created a video walk-through to show attendees how to set up their online Event Planner and download the mobile app to sync the Event Planner with Core-apps’ technology. The REALTORS® Conference & Expo exhibition company, Hall Erickson, also reinforced the app to exhibitors in their email communications. Overall, a comprehensive event app communications plan ensured that the tech-savvy attendees were aware of the app and its benefits.