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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center

Objectives


Online Professional Development Education Delivers Additional Revenue to Associations

October 18, 2018

Office Pro, Inc. located in Gaithersburg, Maryland provides virtual, instructor-led training (VILT) to a wide range of organizations. It has provided education to groups, including the International Association of Exhibitions and Events (IAEE), Association of Pool and Spa Professionals (APSP), and Society of American Military Engineers (SAME).

Office Pro partnered with APSP and SAME to provide professional development learning. It also added new topics to their existing curriculums. The education was co-branded, and the associations charged members a small fee ($25-$75) to participate. Office Pro and the associations shared in the revenues of the VILT sessions and marketed them through Office Pro and the organizations’ websites.

In Q1 2016, the collaboration generated over $60,000 in net new revenue for APSP. Office Pro used GoToWebinar for the interactive training sessions. Topics for the one-hour sessions included tips and tricks to using Excel, QuickBooks, project management, and effective customer service.  All presentations were customized to the association. For example, APSP’s project management session discussed how to plan for a pool installation.

In addition to providing associations with an additional revenue stream, those that offer continuing education in a VILT format enjoy a higher number of members that keep their certifications current.