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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center


Raising the Bar on Venue Digital Signage

October 31, 2019

etech Events, based in Orlando, FL, implements a connected event through their state-of-the-art platform, ShowCommand. Through this platform, planners can create channels for the smart, timely distribution of targeted content from throughout the event, which can occur within the same facility or across multiple venues.

Venue digital signage is no longer desire; it is an expectation. Yet often the process of updating the signages becomes the equivalate of print on monitors and fails to leverage technology to maximize communication effectiveness strategically.

ShowCommand™ by etech is a Digital Media Network System that plans, schedules and delivers graphic, video and audio messaging to all connected devices throughout any event space. The solution can break up content, messaging and advertisements based on factors such as time of day, event schedules, traffic patterns, or specific customer actions. For example, for event sponsors, it can provide personalized content and advertisement to match an audience based on their interest, mindset, or demographic. It can also schedule specific content at specific times in specific locations, such as before breakout sessions or presentations.

What’s the return on investment?

For event planners: The automated process enables them to focus on the attendees and not stress about having to assign resources to run around updating information and signage. Additionally, ShowCommand™ can ease the process of compiling post-event sponsorship fulfillment reports, by collecting analytics about the advertising reach for metrics such as the number of times the advertisement ran, during what times, that can then be analyzed against the traffic for the event.

For sponsors: The solution allows for the integration of data from many sources at the event such as registration data, exhibitor data, social media feeds, weather, news and many other sources, thereby allowing sponsors to integrate their advertisements with additional valuable information. ShowCommand™ also can integrate with etech’s survey stations facilitating real-time feedback on sponsors advertising or sponsored events.

For venues: The potential to close more business because of the return to planners and sponsors.