Event software provider Boomset delivers an array of solutions to event organizers, marketing professionals, small boutique planners, and Fortune 500 companies. Its offerings include event check-in, badge printing, smart sessions, RFID management, cashless payments, and lead retrieval. The New York, New York firm caters to clients that want to simplify their marketing efforts, collect valuable data, and organize a better event experience.
Denton Coffee Company sought an interactive experience that fully leveraged RFID technology from check-in to the event floor for its Practice and Sector Leader Meeting. The firm made some specific requests:
- Employ RFID tracking securely and discreetly.
- Quickly create dual-functioning credentials to verify attendance and simplify manual tasks, such as session check-in.
- Use the same RFID platform for credentialing as for gamification.
Boomset addressed Denton’s requirements in a couple of ways. During registration, attendees were asked to identify their favorite coffee drink—a small, but personal detail that Boomset later embedded in the on-site experience. At check-in, Boomset quickly printed and assigned RFID-enabled credentials to each attendee. The same credentials discreetly tracked attendees as they entered and exited sessions, allowing them to accumulate points that the Denton staff could view and verify using Boomset’s Report Builder.
Organizers set up six coffee bars, each with an iPad facing the barista. As an attendee approached the bar (the UHF parameter was set ~1 to 2 feet), Boomset’s RFID system would recognize him or her and immediately display personal information collected during registration. Thus, baristas were able to greet attendees by name and ask, for example, “Would you like your usual latte, or do you prefer something different today?”
In addition to streamlining the check-in process, Boomset’s RFID-enabled solutions helped ensure that attendees were engaged and excited well before the caffeine kicked in. Along with credentials that simplified event participation, the barista-assisted personalization gave Denton the ability to forge an emotional connection between the company and 700 of its top-tier leaders.