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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center


Sustainable Event Technologies That Also Enhance The Attendee Experience

March 28, 2019

2018 IAEE Tech Committee Expo! Expo! Show Selection

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to assist Taiwan businesses and manufacturers with reinforcing their international competitiveness and coping with the challenges they face in foreign markets. The government, industry associations, and several commercial organizations jointly sponsor the organization.

TAITRA employs a well-coordinated trade promotion and information network of over 1,300 trained specialists stationed throughout its Taipei headquarters, five local branch offices, and 61 overseas offices worldwide. Besides operating exhibition facilities, TAITRA also organizes 32 international trade shows annually and holds approximately 25 international conferences per year. It has introduced several sustainable technology innovations for organizers and attendees.

For its COMPUTEX 2018 forum, TAITRA offered Facepass, a facial recognition system that helped reduce paper waste and was an environmentally friendly and hassle-free way for attendees to check in. To participate, registrants uploaded one headshot (photo) onto the registration website in advance. When attendees arrived at the event, they were able to pick up their badges by looking into a facial scanner at the registration counter. Software recognized attendees quickly, and confirmation letters or QR codes were not required.

TAITRA also used its COMPUTEX mobile app to collect visitor data more conveniently and reduce paper waste. It provides the necessary expo information, such as floor plans, exhibitor information, and featured events, but also makes visitor data collection more accessible. Visitors used the app instead of paper maps and guides to navigate the fairgrounds, which helped reduce the number of paper guides. The app also enabled users to collect digital business cards through their mobile phones and communicate directly with exhibitors and speakers via the app even after the show.

Another innovation used at COMPUTEX was a 5-day unlimited FREE metro pass embedded into the attendee badges of international visitors and some media representatives. Users enjoyed the convenience of using one card to ride the Taipei Metro during the show and throughout the city. The pass was environmentally friendly. It also helped reduce traffic congestion around the exhibition halls and saved time.