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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center


Text Messaging Platform Enhances Communication and Delivers Revenue

March 28, 2019

La Jolla, California-based close the gap produces software-as-a-service (SaaS) technology to generate content-rich text messaging for trade shows and conference participants, hotel guests, and destinations visitors. The platform is designed to provide customers with incremental revenue, as well as enhance customer engagement. Unlike email and event apps, close the gap delivers relevant messages using a simple, uncluttered interface.

Meeting planners use close the gap to inform attendees about topics ranging from last minute meeting room changes to important announcements. Trade show organizers use it as an optional marketing product for their exhibitors to help drive traffic to their booths, and hotels use it to enhance conference services for their group clients. Destinations also use close the gap to provide convention visitors with mobile-friendly, invaluable information from local restaurants and attractions during the event.

With higher open rates, text messages are more effective in reaching recipients than emails, phone calls, or push notifications. close the gap text messages include logos, images, and links to attachments. The close the gap dashboard consists of a message builder, list manager, and scheduler tool. close the gap can customize its software for events, trade shows, hotels, intermediaries, and destinations.