展览的首要资源 以及活动行业的专业人士

聚焦 CEM 兼 2015 年 IAEE 董事会主席 Megan Tanel

IAEE sat down with Megan Tanel, CEM and 2015 Chairperson of the IAEE Board of Directors for a chat about her involvement with the organization and her journey in the exhibitions industry. Megan is the Vice President of Exhibitions and Events for the Association of Equipment Manufacturers (AEM) and is in charge of CONEXPO-CON/AGG, ICUEE, World of Asphalt, IFPE, CONEXPO Latin America, Bauma CONEXPO Africa, Bauma CONEXPO India shows. Basically, she’s a busy lady!

Megan first joined IAEE in 1996 and left for a few years and has been with the organization since 2009. As Chairperson of the Board, Megan is an ex-officio member on all IAEE committees. As she succinctly puts it…“Let’s say I’m all in.”

Just recently, Megan sat on a “power panel” at the highly successful Women’s Leadership Forum in April 2015 in Washington, D.C. Megan, along with fellow panelists Carina Bauer, CEO of IMEX, Sandra Matej, Executive Director of the San Antonio Convention & Visitors Bureau and IAEE’s EVP and COO Cathy Breden to discuss the leadership role that women do and should play in the exhibitions and events industry and how they achieve a work life balance. View the recap of the event here.

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您是如何进入展览行业的?

I truly “stumbled” into it. I was dating a guy whose Dad played baseball with who was then the Show Manager of CONEXPO-CON/AGG – Dennis Slater. Dennis offered me an internship during my last summer of college and then hired me upon graduation. The rest is history. And thank goodness I didn’t marry that boyfriend…he’d served his usefulness with the introduction.

您会给新的 IAEE 成员或加入展览界的人员什么建议?

General advice is tough because we all come with different perspectives and experiences. My three mantras are:

  • Always ask the question – you never know what the answer will truly be unless you ask.
  • There’s no crying in trade shows. Things can get tough and frustrating but no reason to let them see you cry (tears or whining).
  • You can’t talk logic to crazy. I think this is self-explanatory.

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What is the biggest challenge in running your show?

Our timing makes it challenging. We are big and make an impression but being every three years makes us the show that some love to hate. We also have to keep our brand alive since we’re not an annual show. Extending the show brand year round is key to attendee acquisition and retention.

告诉我们一个大多数人不知道的关于您的有趣事实或故事。

I like quoting Will Farrell movies. I also like finding a song that goes with any and all situations.

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Any final thoughts to leave readers with?

Like most things, you get out of it what you put into it. If you expect change you need to affect change and being an active member of IAEE is key in driving change. I’ve seen growth personally and professionally from myself as well as my team that is involved in IAEE. We have all made connections with industry folks and utilize the relationships to find solutions to problems or support for common objectives. I especially like where IAEE is headed with its focus on strategic planning, advocacy and utilizing data, specifically through the CEIR relationship. I see major forces working together toward a common goal and I enjoy being along for the ride. “What a long strange trip it’s been…”

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