展览的首要资源 以及活动行业的专业人士

IAEE 会员聚焦 CEM 的 Shauna Peters

阅读 IAEE 成员聚焦:Freeman 公司旗下 Mdg 公司 CEM、DC 分会成员 Shauna Peters!

Shauna Peters, CEM, VP, Strategic Account Management, of Mdg, a Freeman Company

家乡: Fairfax, VA
教育大学: University of Virginia
您成为 IAEE 会员多久了? 18 years
IAEE 分会: 直流

您是如何开始在这个行业工作的?

Like many people in this industry, I fell into it. In seeking a marketing job out of college, I found one at a show management company, before I even knew what trade shows and events were. But like so many people in our industry, I fell in love with events and the rest, as they say, is history!

IAEE 如何塑造了您的职业生涯?

IAEE has been a constant throughout my career. Across companies and roles. It has been a source of knowledge and resources to help support my clients. And it has created connections to mentors, future bosses, colleagues and friends.

您会给新成员什么建议?

IAEE has so much to offer that it can be overwhelming when you are new. Pick an area you are most interested in, whether it’s your local chapter or a specific committee or task force to get involved in as a place to start. And when you have a question, IAEE 会员链接 is a great place to turn to crowdsource the answer.

您认为 #1 IAEE 会员福利是什么?

Networking! Our industry is so interconnected and one of the best ways to meet and get to know everyone is through IAEE. Whether it’s in person at 博览会!博览会! or niche events like the 女性领导力论坛 or online opportunities like the Community Buzz Hours 或者 网络研讨会, there are so many ways to connect with people across the industry through IAEE.

您如何使用 CEIR 研究,以及您下载了哪些报告?

欧盟环境影响评估中心 research is extremely helpful to me and my team as our clients often ask how their events compare to industry benchmarks. The Attendee ROI Playbook series in particular provides insights into the attendee decision to attend that we are able to translate into marketing strategy for our clients. And the COVID-19 impact webinars and resources have helped us prepare our clients as we look to the future of events.

分享帖子

保持最新状态

相关文章

iaee 博客站徽标

保持最新状态

加入超过 15,000 名粉丝,致力于了解展览和活动行业的来龙去脉!