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CEM 聚焦 Jackie Gronske,CEM

祝贺美国人力资源管理协会 (SHRM) 的 CEM Jackie Gronske 获得 CEM!

Title: National Accounts Manager

Organization: Society for Human Resource Management (SHRM)

Hometown: New Jersey

University of Education: Towson University

CEM 资格对您的职业生涯有何帮助?

Where to even begin. I came into this industry starting from ground zero. The CEM was truly my crash course into learning everything I needed to know from floor plan designs to registration management. I have been able to advance in my career significantly because I’m obtaining knowledge through work and through the CEM. The CEM prepared me for things I didn’t know I would be faced with.

为什么维持 CEM 称号很重要?

I think it is a very distinguished and respected designation within the industry. Id go as far and say its the CPA of accounting but for Events. There is always room to grow and learn about new things within the industry and that’s why its important to maintain the CEM designation. Take this year for example, virtual events became the forefront of our business and now there is a class specifically for virtual.

什么促使您想要获得 CEM 称号?

I have to give a shout out to my Director Emile Davis. He has been my biggest supporter and cheerleader during my career at SHRM. He knew that taking these courses would only make me a better employee within this industry.

您会给那些想要申请 CEM 项目的人什么建议?

DO IT! It does take time but the value of this designation is worth every second. IAEE also offers so many ways to take the CEM which helped me maintain a full time job while getting my CEM. It is also a great way to learn about other colleagues in the industry.

您是如何开始在这个行业工作的?

My first job in Exhibits & Sponsorships was with SHRM in 2019. Over the course of these two years it has been amazing to watch how the conference industry changes and rebounds.

您如何运用获得 CEM 资格后所获得的知识,使您的演出或与客户合作时有所不同?

There are so many ways to use the things you learn in these courses throughout the whole process of hosting an event. I use CEM knowledge for developing contracts, selling to clients, working on new creative designs for floorplans and so much more. It has allowed me to bring a sense of change to the organization and events team.

关于您,大多数人不知道的一件事是什么?

One of the first courses I took was event marketing and I immediately applied that to my job. I had noticed that we didn’t have a strategy when it came to marketing our exhibits & sponsorships to protentional clients. I was able to take the ideas and knowledge for the course and implement them into our new strategy. This strategy make our email campaigns more professional and allowed us to get analytics on the prospects.

关于您的有趣事实——大多数人不知道您的什么事情?

My favorite sport is Hockey (Go Devils!). I think it is underrated and every person should give a game a try. The energy that fills the rink is truly something you can only experience.

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