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CEIR 研究委员会聚焦丹尼斯·史密斯

CEIR 研究委员会成员丹尼斯·史密斯分享了他如何利用 CEIR 研究来实现他的目标和目的。

作者:Mary Tucker,高级公关/通讯经理

Editorial Note: Originally published on CEIR.org.

Dennis Smith is the Vice President of Business Development for the Asian American Hotel Owners Association. Previously Dennis held the title of Sr. Director for Exposition Sales and Business Development at AVIXA, the global trade association for the pro AV and integrated experiences industry. Dennis began his trade show career in Europe and spent close to 18 years living in Europe working for some of the top global trade show organizations.

除1997年创立自己的贸易展公司外,丹尼斯还担任过多个高管职位,直接负责组织30多个国家的250多场不同的国际活动,涉及纺织、汽车、制造、技术、食品和建筑等多个行业。

丹尼斯出生于科罗拉多州,曾在美国陆军服役,拥有国际商务 MBA 学位,在全球事件的全球战略方面经验丰富。他已婚,育有两个孩子,目前居住在佐治亚州亚特兰大。

Dennis currently serves as the Chairperson for the CEIR Board of Directors in addition to the CEIR Research Council. Here, he shares how he applies CEIR 研究 to help meet his business objectives.

CEIR: Do you collect data at/from your shows and, if so, how extensive is your process? What do you hope to gain from it and/or how do you use the data?

Dennis: The key data points for me are the number of exhibitors; gross and net square feet of space on the show floor; registered and verified attendee numbers; and gross revenue of event. I compare the current year data to past iterations to identify year over year performance and identify trends based upon variances in any of the key data points. This data helps us in reviewing our overall event strategy and identify any areas of concern or success that may help in further developing our overall strategic direction and event concept. We also use the data to assist in building our periodic SWOT analysis and other modelling approaches.

CEIR: Which CEIR 报告 have you used to help you in organizing your show(s)? How have they supported your business actions?

Dennis: I always refer to and use data from the CEIR 指数报告, and the CEIR Census when completed. Most recently, I have used data from the Omnichannel Marketing Insights series and the COVID updates.

CEIR: Do you use other CEIR tools such as the 事件表现分析器 or the Forecasting Subscription Service?

Dennis: I have used the Event Performance Analyzer in the past, which provided helpful output to benchmark my events to the industry average. A more robust program would be helpful and maybe could include a cost analysis tool to assist organizers in budgeting, especially for marketing and operations, and provide insight to suppliers on pricing strategies.

CEIR: Where does the industry need to focus research efforts and/or to apply research available more effectively?

Dennis: I would like to see more information on attendee habits and insight into the newer generation(s) of attendees.

CEIR provides industry-leading, objective research on the exhibitions and events industry. Find out more about its mission, past and current research, and how you can maximize your business goals and objectives through CEIR research 这里.

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