IAEE 执行副总裁兼首席运营官 Cathy Breden 将担任 EIC 2021 候任主席

国际展览与活动协会® (国际原子能机构) announced today the selection of Executive Vice President & Chief Operating Officer Cathy Breden, CMP, CAE, CEM as 2021 Chair Elect of the Events Industry Council (EIC). In this role, she will also serve as Treasurer and will move forward as EIC Chair in 2022. Breden has served on the EIC board of directors since 2017 and has also served as chair of the 2016-2017 Research Committee and on the 2010 CMP board.

The EIC serves as the global voice of the business events industry on advocacy, research, professional recognition and standards. Its board is comprised of nominated members that represent more than 30 organizations in the global events industry. These leaders are the governing body for the overall council with fiscal responsibility and strategic direction for all EIC programs.

“I am pleased to contribute to the advancement of the worldwide events industry through my role on the EIC board and moving forward EIC’s Vision 2025 Plan,” said Breden. “The diversity of the board’s members and the organizations they hail from allows for broad perspective and opportunity to serve the various communities of our industry honorably. This is particularly important in the year ahead, as our industry strives toward a full recovery from the challenges posed by COVID-19.”

Breden also serves as the CEO of the Center for Exhibition Industry Research (CEIR). She is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing, in addition to serving as adjunct faculty at Dallas Community College District-Richland College. She is an active member of the American Society of Association Executives (ASAE) and the Texas Society of Association Executives (TSAE). She is also an editor of IAEE’s widely distributed textbook, 展览的艺术,展览管理研究导论,5 Edition.

Breden began her association management career in 1984 and has served as a member of several boards of directors, as key staff contact, chief staff executive, volunteer leader and consultant. She earned the Certified Meeting Professional (CMP) designation in 1990 and the Certified Association Executive (CAE) designation in 1995, and was bestowed the Certified in Exhibition Management® (CEM) designation in 2019. Breden graduated from Florida State University with a Business Administration degree with an emphasis in Association Management.

点击这里 for more information about the EIC 2021 board of directors.


自 1928 年以来,IAEE 一直备受信赖,通过领导力、服务、教育和牢固的关系为其成员提供优质和有价值的服务。IAEE 是世界上最大的展览和活动行业协会,其会员包括展会组织者、参展商和展览供应商。全球超过 20,000 场展览和买卖双方活动的组织者都是 IAEE 的成员,该组织提倡并促进面对面展览和活动作为业务发展和增长的主要媒介的意识。IAEE 为其成员和行业提供相关、及时和创新的教育。IAEE 认可其战略合作伙伴:4imprint、Convention News Television (CNTV)、eShow、Freeman、GES | onPeak、Grit Productions and Expositions、New Orleans & Company、New Orleans Ernest N. Morial Convention Center 和 Risk Strategies Company | Buttine Insurance。访问 www.iaee.com 了解更多信息。

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