展览的首要资源 以及活动行业的专业人士

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分类

The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. […]

The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. […]

The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness […]

The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and […]

The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the […]

The IAEE Art of the Show Competition’s Show Brand Design/Development category evaluates visual and messaging components used to build a new show’s brand or rebrand a show that was already […]

The IAEE Art of the Show Competition’s Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in […]

The IAEE Art of the Show Competition’s Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve […]

The IAEE Art of the Show Competition’s Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of […]

The IAEE Art of the Show Competition’s Exhibit Sales Brochure/Prospectus category evaluates a single sales piece targeting potential exhibitors for a show. It is important to note this category does […]

The IAEE Art of the Show Competition’s Email Promotion Campaign category evaluates a series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties […]

The IAEE Art of the Show Competition’s Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and […]

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