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The MAGIC Within: Discovering Your Personal Brand

IAEE Women’s Leadership Forum Virtual speaker Shameka Jennings offers ways to enhance your personal brand to take you further in your professional journey.

By Shameka Jennings, MTA, CMP, DES, CAE, Principal and Chief Events Officer, EventsNoire

Originally published at

Personal branding is a powerful tool that can help individuals stand out in a crowded marketplace and achieve their personal and professional goals. The MAGIC acronym is my framework for personal branding, providing a roadmap for building a brand that stands out and resonates with your target audience.

M – Master your brand

The first step in personal branding is to take ownership of your brand and identify the key qualities and values that make you unique. This involves self-reflection and a deep understanding of your strengths, passions, and goals.

A – Amplify your message

Once you have identified your unique brand, the next step is communicating it effectively to your target audience. This can be done through social media, networking, and other channels that allow you to amplify your message and connect with others who share your interests and values.

G – Grow your network

Building a strong connections network is crucial for personal branding success. This includes mentors, peers, thought leaders who can support and amplify your brand, and potential clients or customers who can help you achieve your goals.

I – Innovate your approach

Staying up-to-date with the latest trends and strategies in personal branding is essential for success. This means being open to new ideas and experimenting with different approaches to find the best for you.

C – Communicate with clarity and consistency

Crafting a clear and concise message communicating your brand’s purpose and value proposition is crucial for personal branding success. This involves tailoring your message to audiences and channels to ensure maximum impact. Ensuring your brand is consistent across all touchpoints, including your website, social media profiles, and offline interactions will help you build trust and credibility with your audience.

By following the MAGIC framework, you can build a strong and memorable brand that resonates with your target audience and helps you achieve your full potential.

About the Author

Shameka Jennings, MTA, CMP, DES, CAE is an award-winning certified meeting professional, speaker, and thought leader with over eight years of industry experience.

Shameka is passionate about people, leadership and successful businesses. She has a knack for making meaningful connections through events and an insatiable appetite for helping others maximize their potential. She is especially inspired to help people take their events, organizations, and careers to unprecedented levels.

Shameka is the Principal and Chief Events Officer of EventsNoire, where she drives revenue growth, sponsorships, and member engagement through the creation of relevant and on-brand event experiences, in-person and virtually, for non-profit organizations, associations, and corporations.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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