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We are the voice and leader of the exhibitions and events industry, bringing buyers and sellers together and providing information, education and face-to-face opportunities to build business relationships.
Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.
