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OF EXHIBITIONS & EVENTS Exhibitions & Events Mean Business

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Our Newest Post

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.
IAEE Show Organizer Insights on New versus New-ish Exhibitors