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Navigating Washington’s Policy Shifts and Their Effect on Business Events

From tariffs affecting international exhibitors to evolving tax policies impacting event budgets, Washington's policy decisions are quietly reshaping the exhibitions and events industry. The changes ahead could dramatically impact business events’ bottom line as well as international participation. ECA’s Tommy Goodwin breaks down the four key areas every industry professional should understand to stay competitive and compliant.

The Latest

Patrick McCormick Uses His CEM Knowledge to Transform Client Relationships

ICYMI: Lessons from the IAEE Women’s Leadership Forum

The Horizon for Our Evolving Workforce

Stop Treating RFPs Like Shopping Lists and More Like the Secret to Building Highly Successful Partnerships

What if the humble RFP could actually be your secret weapon for creating game-changing vendor partnerships? The most successful exhibition organizers have cracked the code: they’ve transformed their RFPs from boring procurement checklists into strategic partnership blueprints that drive innovation, slash costs and create unforgettable experiences. Here's how you can join their ranks and revolutionize your vendor relationships starting with your very next RFP.

Sponsorship Gold Rush: Unlock the Game-Changing Strategies That Turn Prospects into Profit

What if mastering the fundamentals of relationship-driven selling, strategic technology integration and purpose-aligned partnerships could transform struggling programs into thriving revenue generators? The Spotlight on Success learning track at Expo! Expo! 2024 delivered exactly that – practical strategies for building meaningful partnerships, leveraging technology for relationship management and aligning with evolving market demands to unlock unprecedented growth potential.

2024 IAEE Award Winner Scott Crawford Elevates Industry Standards through Visionary Leadership

Scott Crawford’s remarkable 23-year IAEE journey has positioned him as one of the industry's most respected voices. As the Chair of the IAEE Southeastern Chapter and a Senior Vice President at GES, this IAEE Chapter Merit Award Winner brings a unique dual perspective that combines corporate success with association leadership.

From Potential to Power: Mentorship Builds Unstoppable Leaders

What if the secret to organizational success isn’t hiring the perfect leader, but creating them from within? Forward-thinking companies are using strategic mentorship programs to transform entire organizational cultures and build leadership pipelines that drive sustained competitive advantage. Read on to learn how mentorship can empower leaders and create collaborative environments where everyone thrives.

Chatbots and Connections and Conversions – Oh My!

Exhibitions and events professionals are buzzing about AI chatbots that can answer thousands of attendee questions instantly while delivering personalized experiences that rival human interaction. Read on as industry innovators Michelle Metter and Kristin Martinez reveal how their custom AI solutions are revolutionizing stakeholder engagement and dramatically cutting operational workloads.

How the CEM Journey Shaped My Career and Community

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Necoya Tyson shares how earning her CEM designation transformed her career from student to instructor to industry leader. She reflects on the mentorship, opportunities, and sense of community that shaped her journey and inspired her commitment to giving back to the next generation of exhibitions and events professionals.

Supercharge Revenue Growth by Aligning Your Sales and Marketing Teams

When sales and marketing teams operate in perfect synchrony, the results can be transformative. Kierra Tobiere specializes in fostering cross-functional collaboration that helps teams create a powerful revenue-generating engine that drives exponential business growth while maximizing every sponsorship opportunity. Here, she shares strategies that can boost your teams’ performance and, ultimately, everyone’s bottom line.

2024 IAEE Award Winner Leigh Ann Simpson Leads and Inspires While Giving Back

What does it take to transform community service across an entire region while juggling multiple leadership roles? IAEE Volunteer of the Year Leigh Ann Simpson, CMP is a dynamic force behind the IAEE Southeastern Chapter’s expanded outreach whose innovative approach to mobilizing volunteers and resources has redefined what’s possible when passion meets purpose.

Break Down Silos by Strengthening Sales and Marketing Collaboration

Are your sales and marketing teams speaking different languages while trying to promote the same event? When these traditionally siloed departments join forces, they can create an unstoppable momentum that transforms attendee experiences and exhibitor satisfaction. Discover how forward-thinking exhibition organizers are turning departmental friction into powerful collaboration that drives measurable results.

Lifting Our Industry Through Recognition

Recognition builds more than pride, it creates the resilient professional community our industry needs to thrive. IAEE Chairperson Chuck Grouzard explores how celebrating excellence inspires innovation, attracts talent and transforms our collective future.

Marketing Strategies that Captivate Audiences

Transform your marketing approach with insights from industry leaders who are redefining audience engagement. Sessions at Expo! Expo! 2024 explored how AI-powered social media strategies, authentic personal branding, and multi-channel marketing campaigns are revolutionizing exhibitions and events. These game-changing tactics aren’t just theoretical; they’re being implemented right now by forward-thinking professionals who are seeing remarkable results.

CEM Spotlight on Karen Kroll, CMP, CEM, DES

Karen Kroll, CMP, CEM, DES shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.
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The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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