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The premier resource for exhibition and event industry professionals

Innovative Strategies for Mastering Exhibitor and Sponsorship Sales

Mastering the art of exhibitor and sponsorship sales requires more than persistence – it demands innovation, strategic networking and a fresh perspective on value creation. This blueprint for success, drawn from IAEE's Show Organizer Insights Hour, reveals how industry leaders are transforming challenges into opportunities and building more profitable, engaging events.

The Latest

2024 IAEE Award Winner Julie Pazina Aims to Move Mountains

Turning International Women’s Day Insights into Year-Round Impact

Expert Tips on Maximizing Event and Sponsorship Revenue

Why Human Skills Matter More in the AI Era

In an era where artificial intelligence is revolutionizing how we work, there is a surprising twist: our most human capabilities are becoming more valuable, not less. Experts from this year’s Women’s Leadership Forum reveal why skills like emotional intelligence, relationship building and nuanced decision-making are emerging as the true differentiators in an AI-enhanced workplace.

Championing Women’s Leadership

IAEE Chairperson Chuck Grouzard shares powerful insights on women's leadership and calls for action this Women's History Month.

Manage Stress and Prevent Burnout

In an industry where being “great under pressure” is a job requirement, the line between high performance and burnout can become dangerously blurred. Consulting psychologist Rachel Boehm, Ph.D. Candidate, NBC-HWC is a leading authority on burnout, stress and performance who is also no stranger to busting burnout myths that keep high performers trapped in a burnout cycle. Here, she shares insights on how exhibitions and events professionals can better manage stress and build lasting resilience.

Shaping the Future of Exhibitions

At a time when exhibition professionals face unprecedented disruption and shifting attendee expectations, industry leaders are pioneering innovative approaches to deliver exceptional value. Discover how cutting-edge research, emerging technologies and adaptive strategies presented at Expo! Expo! IAEE's Annual Meeting & Exhibition 2024 are reshaping the future of exhibitions by setting new standards for success in 2025 and beyond.

2024 IAEE Award Winner Richard Smith is a Master of Turning Connection into Sales

Richard Smith transformed his role at World of Concrete into record-breaking sales by combining traditional relationship building with digital innovation. From earning the nickname “Mr. Concrete” to receiving IAEE’s Outstanding Marketing & Sales Award, he reveals the strategies that define and multiply his passion for – and incredible success in – the exhibitions and events industry.

CEIR Update on Economic Trends, Engagement Evolution and What’s Next for B2B Exhibitions

Economic and marketing shifts are reshaping how we connect and do business on the exhibition floor. The question of how these factors will impact B2B exhibitions is front and center for industry professionals. CEIR’s Nancy Drapeau and Tourism Economics’ Adam Sacks explore factors driving change in the exhibition space and what organizers need to know to stay competitive, as well as offering a preview of the insights they will explore in their upcoming webinar.

The New Professional GPS: Redefining Success on Your Own Terms

Are you ready to break free from the outdated GPS of career success? The corporate ladder isn’t just changing – it’s being completely reimagined by forward-thinking leaders who understand that true professional fulfillment goes beyond titles and salary increases. Join experts from IAEE’s Women’s Leadership Forum as they reveal how to chart a course to success that’s uniquely yours, where personal growth, meaningful impact and work-life integration become your new coordinates for achievement.

Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures

As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.

GreenTech Amsterdam’s Environmental Journey is Revolutionizing Exhibition Sustainability

As pressure mounts for the exhibition industry to reduce its carbon footprint, GreenTech Amsterdam has taken bold steps to transform its operations, offering valuable insights for exhibition organizers worldwide. We sat down with its team to understand how they are reshaping the future of sustainable events through innovative strategies and measurable results.

2024 IAEE Award Winner Gwen Venable Inspires Women to Break Barriers

Gwen Venable was bestowed the 2024 Cathy Breden Woman of Achievement Award because she exemplifies what leadership and empowering women is all about. Here, she shares her journey from chapter volunteer to industry changemaker, offering invaluable insights on mentorship, innovation and creating pathways for the next generation of industry leaders.

Engaging the Next Generation of Leaders

2025 IAEE Chairperson Chuck Grouzard 2025 reflects on how the exhibitions and events industry must evolve to meet the expectations of Gen Z and Millennial leaders, who prioritize technology integration, social responsibility and collaborative learning environments.

2024 IAEE Award Winner Brendon Winters is an Engagement Powerhouse

What happens when fresh perspective meets dedication? In just eight months, Brendon Winters transformed the IAEE Washington, D.C. Chapter's digital presence from modest to magnificent, earning him the IAEE Chapter Merit Award. Discover how this social media newcomer turned inexperience into advantage, revolutionizing chapter communications and setting new standards for member engagement.
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Featured Posts

2024’s Hottest Industry Trends

The Twists and Turns of Creating New Revenue through Digital Sponsorships

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Mind Meld with Your Exhibitors

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Editor's Picks

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part One

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The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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