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Big Ideas for Better Events

If you attended Expo! Expo! last December, you left with tons of notes, a head full of ideas and enticing strategies you couldn’t wait to put into action. If you weren't able to make it, this blog series is your chance to catch up on the conversations that are still resonating months later. We’re breaking down three sessions that tackled the real challenges industry marketing professionals face every day, and the strategies that actually work.

The Latest

Have the AI Advantage in Smarter Exhibition Strategy

Make Every Moment Matter

Rethinking Events for the Next Gen

CEM Spotlight on Mohamed Adel, CEM

Mohamed Adel, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Leslie Johnson is Breaking Records and Building Legacies

Ever wonder how one leader can transform an entire city’s reputation and economic trajectory? Discover the innovative strategies, relationship-building secrets and bold decision-making that helped IAEE Outstanding Marketing & Sales Award winner Leslie Johnson exceed goals by triple digits while securing events that will impact Milwaukee’s economy for the next decade. Prepare to get inside the mind of Milwaukee’s marketing powerhouse!

The Business Case for Greening Your Operations

Sustainability isn’t just a values statement. It’s a business strategy that lives in your budget, your procurement policies and your data. This second installment in IAEE’s sustainability series reveals how the back-office decisions you’re already making are either advancing or undermining your environmental goals. Find out how to turn your organization’s operations into your most powerful sustainability tools.

The World has Shifted. Has Your Exhibition Strategy?

Fracturing trade systems. Rising middle powers. A global order being quietly rewritten by geopolitical rivalry. The warning signs are there but do you have the right framework to act on them? Catch up on the insights that are helping exhibitions and events executives navigate risk, seize emerging opportunities and lead with confidence, then join us at CEIR Predict this September to hear what’s coming next.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

Matthew Kalb is Transforming Events Education Through Authenticity and Innovation

What separates educators who inform from those who transform careers? In this candid conversation, Bob Dallmeyer Educator of the Year Matthew Kalb reveals why he believes that real learning happens when educators lead with curiosity and shares his mentorship approach that positions his students as industry leaders. Get his insider perspective on events education today and the mindset shift that's helping his mentees accelerate their path to industry recognition.

The Numbers Are In on What’s Next for B2B Exhibitions

The U.S. B2B exhibition industry is shifting and the data tells a compelling story. Before you finalize your next plan or budget, get an insider preview of what the newly released CEIR Index reveals about where the industry is headed through 2028 from the experts who know it best. Because knowing what’s next isn’t just an advantage, it’s how you stay ahead of the competition.

One Voice. One Industry. One Day.

Your industry is being shaped by decisions made in Washington – on trade, travel, taxes and the workforce – and the window to influence those decisions is now. On 28 May, the business events community has a rare opportunity to walk the halls of Congress and make its voice heard where it counts most. IAEE Chairperson Brian Pagel explains why this moment matters and how you can be part of it.

The Heartbeat of the Show Floor

The show floor is alive and the technology powering it is evolving fast. The upcoming IAEE Event Tech Demo Day features eight innovative companies that will demonstrate the tools needed to keep attendees engaged, exhibitors satisfied and events thriving. Don’t miss your chance to see what a stronger heartbeat looks like through hands-on demos covering smarter floor plans, personalized attendee journeys, gamification, behavioral analytics and more!

Paving the Way for a Sustainable Future

The trade show industry is at a turning point in its approach to sustainability and the leaders who act now stand to gain far more than a cleaner conscience. IAEE Chairperson Brian Pagel explores how sustainability can be a powerful competitive edge, and what it actually takes to build momentum that lasts. Whether you're just starting out or ready to level up, this is the roadmap you didn't know you needed.

Susan D. Haning is a Champion of Excellence in the Industry

What does it take to uplift an entire industry from the inside out? Distinguished Service Award winner Susan D. Haning shares her leadership philosophy that drives meaningful change. Whether you’re climbing the career ladder or already at the top, you’ll take away actionable insights on building lasting professional relationships, investing in others without losing yourself, and why the most impactful leaders measure success by the people they elevate along the way.

The Economy’s Effect on B2B Events

Slow growth. Stubborn prices. A workforce being quietly rewritten by AI. The economic signals are there but are you reading them correctly? Catch up on the insights that are shaping how savvy exhibitions and events executives plan, pivot and lead, then join us at CEIR Predict this September to hear what’s coming next.
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