By Mary Tucker, IAEE Senior Communications and Content Manager
Expo! Expo! IAEE’s Annual Meeting & Exhibition 2023 features a three-day educational journey covering seven diverse content tracks, including this high energy session led by Sherron Washington, MA titled It’s Levels to This: Elevating Your Brand Presence to Increase Opportunities. Did you know that 89 percent of professionals who have maximized their digital presence have increased their marketing and sales opportunities? In today’s business world, getting more opportunities requires advancing your brand’s positioning to promote recognition, authority and trust.
People want to engage with organizations that are visible respected industry leaders and influencers who provide significant contributors that help, lead, shape and transform this industry. Sherron will share how you can exemplify a bold presence to make a larger impact that not only leverages your positioning but allows you to show up and show-off your organization’s events star power, providing a space to amplify your voice and exhibit your genius.
Here, Sherron shares a preview of how participants will benefit from the information presented at It’s Levels to This: Elevating Your Brand Presence to Increase Opportunities.
In this session, attendees will discover how to create a solid recognizable digital brand to elevate their position. Why is a strong digital brand so important?
Sherron: Having a strong digital presence provides professionals with positioning to help gain visibility and amplify their genius. With digital positioning, you can easily leverage opportunities and build and elevated presence.
You will also help participants learn how to optimize their social profiles to create marketing and sales opportunities. What are the greatest advantages to maximizing their presence on social media channels?
Sherron: Currently, social media has an extended reach to connect with the masses. It can connect you to countless users at any time, anywhere which increases their ability to influence others and expands their voice.
In addition, you will explore creative marketing and communication tactics that magnify one’s influence. What benefits will attendees see immediately upon applying these strategies?
Sherron: How to use the digital space more efficiently and effectively and gain an understanding on how to assess which platforms are necessary to build influence.
What fuels your passion for this subject, and why is this information so relevant in today’s business environment?
Sherron: As a marketer, I enjoy exploring how to expand my brand’s reach. Post pandemic encouraged and enlightened me on how to continue to be innovative in continuing to build a solid foundation to influence. With all of the noise that people experience online, it is best to stay refreshed on how to gain visibility to receive opportunities.
