Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of […]
IAEE is the voice and leader of the exhibitions and events industry, bringing buyers and sellers together, and providing information, education, and face-to-face opportunities to build business relationships. We deliver […]
By Mary Higham, CEM, Manager, Exhibits with ASIS International Still on the fence about signing up for Expo!Expo!? Expo!Expo! is by far the best gathering of exhibition and event professionals […]
By Lindsey Pollak I’ll admit it — I am a sucker for “secret hack” posts. Although typically they build the anticipation up to the big reveal at the end, I’m […]
By Bill McGlade, CEM, Director of Account Management, a2z, Inc. Oh, and this one time, at Expo! Expo!… It’s that time of year. The leaves are falling, holiday decorations are […]
IAEE staff and members of the Expo! Expo! committee have been hard at work putting together one of the best education schedules we’ve ever had at Expo! Expo!. We have […]
By Karen Eppsteiner, Director of Event Sales, Electronic Retailing Association Every year I set a mission for Expo! Expo!: come away with 3 new ideas for my shows and events. […]
By Tim Hemphill, Vice President, Sales and Marketing, New Orleans Morial Convention Center I touched my first pipe and drape as soon as I was legal to work, over 40 […]
Originally published in Trade Show Executive, October 2015 Edition Last month I talked about the things that keep me up at night, one of the most prominent being our offerings […]
IAEE’s 20 under 30 program is for young-professional, exhibition organizer members who may not be supported by their companies to attend Expo! Expo! The program provides industry education for professional […]
Special contribution by Dana Freker Doody, VP Corporate Communications, The Expo Group My car was old. It needed work. Expensive work. I knew it. I’d known for months. But I […]
By Dana Freker Doody, Vice President of Communications, The Expo Group The incredible keynote by Robert Safian, Editor of Fast Company, really started the 2014 Expo! Expo! in Los Angeles […]
IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.
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