For events without the mega resources of mega shows, there is one mega advantage: greater flexibility. Midsize Show Roundtable (MSR) is where executives and managers of shows with less than 125,000 net square explore and discuss how to leverage every advantage in a constantly changing landscape.
Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.
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