Trade show marketing continues to evolve, with greater use of technology and interactivity. Samuel J. Smith of SoicalPoint shares insights on a recent survey based on exhibit houses’ perspective, preferences and role in trade show marketing.
Trade show marketing continues to evolve, with greater use of technology and interactivity. Samuel J. Smith of SoicalPoint shares insights on a recent survey based on exhibit houses’ perspective, preferences and role in trade show marketing.
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