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2018 Art of the Show Competition Winners: Convention Center Promotion, Industry Promotion, Print Advertising Campaign and Show Daily

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry!

Each year, event organizers submit the work they did to promote their show experience across 14 categories and an independent panel of marketing and graphic design experts select the winners. In today’s IAEE Art of the Show Competition Winners Circle, we highlight the winners of last year’s Convention Center Promotion, Industry Promotion, Print Advertising Campaign and Show Daily categories.

The Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as a promotion campaign on behalf of the convention center.

Cobb Galleria Centre

Cobb Galleria Centre

Events of every type and size find their ideal space at Cobb Galleria Centre. The facility boasts a variety of venue options, including a 144,000-square-foot exhibit hall, 25,000-square-foot ballroom, a 5,500-square-foot special event space, 20 meeting rooms, and four executive board rooms. Its dramatic two-story rotunda entrance and ample registration/pre function space provide the perfect entry point for guests. With a full-service business center, in-house audio-visual specialists, wireless access, and plenty of parking, show organizers can rest assured that their events will be perfectly executed down to the last detail.

Cobb Galleria Centre connects directly to the 522-room, four-star, four-diamond Renaissance Atlanta Waverly Hotel. Shopping variety is as convenient as the Cobb Galleria Centre’s on-site specialty mall; Cumberland Mall, directly across the street and accessible by a pedestrian bridge; and The Battery Atlanta, connected via pedestrian bridge.

The Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of the show to attract new audiences, this category examines how well the marketing efforts of a show positioned its industry to attract new markets.

Under 75,000 nsf
Informa Tech
Data Center World

Informa Tech - Data Center World

Data Center World is the leading event for Data Center Facilities and IT Infrastructure professionals in North America. Unique to the industry, the Data Center World conference draws upon the knowledge and experience of more than 3,500 AFCOM members (the association for advancing data center and IT infrastructure professionals), to create an end user driven agenda that focuses on real solutions for today’s key challenges, and keeps an eye focused on the future.

At the heart of this must-attend event is more than three decades of experience bringing vendor-neutral education, industry-leading speakers, abundant networking, and broadest access to vendors together across four days. The show’s target attendee audience includes data center facilities and IT infrastructure professionals who are managing enterprise data centers as well as those leading multi-tenant facilities. Approximately 1000 attendees each year. Exhibitors feature physical and IT infrastructure, power/temperature control, software, hardware, networking, construction, design, economic development, security and more. Approximately 200 vendors exhibit and/or sponsor each year.

The Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in a publication. Brochures are not included in this category. Judging criteria includes: overall presentation, visual appeal and creativity; clarity of information and content usefulness; for multiple ads, how well each ad ties into the overall ad campaign; how well the ad promotes/integrates the overall “theme” of the event; and how well the ad campaign met its intended goals.

Between 75,001 and 200,000 nsf
mdg for BOMA International
BOMA 2018 International Conference and Expo

mdg for BOMA International

Produced by BOMA International and BUILDINGS magazine, BOMA International Annual Conference & Expo is the commercial real estate industry’s premier event. Here, attendees will discover new strategies, learn best practices and find innovative solutions that will allow them to increase operational performance, reduce costs and boost net operating income (NOI). CRE professionals use the annual BOMA International Annual Conference & Expo as their one-stop resource for the latest developments in the industry, to gain valuable insights from top experts in their fields and to build and maintain vital relationships.

Over 200,001 nsf
mdg for Auto Care Association and Automotive Aftermarket Suppliers Association
AAPEX 2018

mdg for Auto Care Association and Automotive Aftermarket Suppliers Association

AAPEX represents the $740 billion global automotive aftermarket industry, including service professionals, retailers, wholesale distributors and more. The show’s target attendee is anyone whose job entails keeping vehicles running safely on the road. AAPEX features more than 2,500 exhibiting companies, 5,500 booths, 50 AAPEX education sessions and approximately 47,000 targeted buyers.

The Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the event. Judging criteria includes: overall presentation, visual appeal and creativity; content usefulness and appeal to the audience (what makes the information in the show daily interesting to participants of this particular show); how the show daily contributed to the overall show experience for participants; and effectiveness of distribution and access to the show daily throughout the show.

Between 75,001 and 200,000 nsf
National Pest Management Association
PestWorld 2017

National Pest Management Association

Approximately 3,700 pest management professionals navigated more than 125,000 square feet of exhibit space showcasing the products and services of over 200 companies during PestWorld 2017, held 24-27 October in Baltimore, Maryland. With expert-led educational sessions, attendees discovered the latest business trends and earned valuable recertification credits. Highlights included Technicians’ Day, the NPMA Thought Leader Program and educational tracks addressing online marketing, integrated pest management, public health, food safety and wildlife control.

Over 200,001 nsf
Consumer Technology Association (CTA)™
CES 2018

Consumer Technology Association (CTA)

CES® is the world’s gathering place for all who thrive on the business of consumer technologies. Each January, the world’s biggest tech companies meet in Las Vegas to reveal their latest products and pursue the sales and partnerships that will impact the rest of their year. It has served as the proving ground for innovators and breakthrough technologies for 50 years, becoming known as the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry, attracting the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

CES welcomes attendees, media and exhibitors from all aspects of the consumer technology industry and all corners of the world. In 2018, CES brought 182,198 total attendees from 160 countries. The show featured 4,473 exhibiting companies – including 1,018 startups – that spanned 24 product categories and 27 officially designated “Marketplaces.” CES also hosts its own conference program each year, where esteemed speakers tout disruptive technology and envision new trends and markets.

CES is owned and produced by the Consumer Technology Association (CTA)™ — the technology trade association representing the $398 billion U.S. consumer technology industry, which supports more than 18 million U.S. jobs.


The 2019 IAEE Art of the Show Competition is now underway! Take advantage of discounted entry fees by submitting your entries no later than 30 August 2019! You can also check out all the winners from the 2018 competition here.

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