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Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM

When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the situation it is. My thoughts go out to those whose families and colleagues have been personally impacted by this illness; there are many. My heart breaks for those who have been furloughed or laid off, and even more so for those who have not survived the illness.

Remember when our greatest concern was how trade tensions would impact trade shows? Since then, COVID-19 has disrupted our industry like nothing we could imagine. The economics of it all is more than I can wrap my brain around. When CEIR reports the next economic impact statement, I’m fairly confident it will be more than $22 billion.

As organizers, we plan for the unknown and are able to pivot pretty quickly in most instances, but this crisis is one none of us could have been prepared to meet. We do know that new trends will emerge from this experience; we will never go back to the “normal” way of doing business. Our industry will need to adapt to a new normal, and what this means is yet to be known.

Read more via CEIR.

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