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As the industry continues its steady course to full recovery, event marketers are mixing tried-and-true methods with the latest technologies in their attendee acquisition strategies to boost event performance.
CEIR VP of Research Nancy Drapeau examines the latest industry forecast published in the 2024 CEIR Index Report and discussed in CEIR’s recent webinar with Tourism Economics President Adam Sacks.
Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.
Finding the right mix of education and entertainment is crucial in today’s B2B exhibitions. Read on for tips and considerations to take so that attendees view your event as a win on both professional and personal levels.
Boost event attendance by creating online communities that not only build enthusiasm for upcoming events but keep meaningful conversations going among event stakeholders throughout the event cycle.
CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.
CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.
Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.
Make sure you are up to date on CEIR data that can help you achieve your goals in 2024. Here’s a quick rundown of the CEIR research published in 2023 that you want to make sure you apply to your business strategies.
The final installment of CEIR’s interview with Dr. Peter Fader focuses on the potential for a customer centric model in B2B exhibitions and creating the right corporate culture for its success.
In part two of CEIR’s interview with Dr. Peter Fader, he explains how B2B exhibition organizers can apply the customer centricity model that has succeeded in consumer retail to amplify the return on investment of their events.
2023 CEIR Predict Keynote Speaker Dr. Peter Fader expands upon the insights he shared on customer centricity and what it means for B2B exhibitions.
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