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CEM Spotlight on Dr. Phisunt Tinakhat, CEM

Dr. Phisunt Tinakhat shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.

Dr. Phisunt Tinakhat is a lecturer at Naresuan University International College with 23 years of experience in the tourism industry. Known for customer experience management and service design, he is dedicated to create transformative journeys that leave a lasting impact on both travelers and the destinations they explore.

Dr. Phisunt holds a doctoral degree in Tourism, Hotel and Event Management from Silpakorn University in Thailand. He is currently a lecturer in Event, Hotel and Tourism Management at Naresuan University International College. He is committed to continuous learning and professional development, staying updated on industry trends and advancements to deliver innovative solutions to clients or organizations.

As a lecturer, Dr. Phisunt has achieved successful collaboration with the Thailand Convention and Exhibition Bureau (TCEB) in establishing the MICE Academic Cluster – Lower Northern Region. This initiative serves as a central hub to facilitate the growth of the MICE industry and cater to the needs of entrepreneurs. The primary focus is to foster easy knowledge sharing, enabling the creation of sustainable activities, job opportunities, and revenue generation.

With a commitment to excellence, a track record of success, and a passion for the tourism industry, Dr. Phisunt is poised to make a significant impact in tourism and event businesses as he continues his professional journey. He recently completed the CEM Learning Program and shared with IAEE how the IAEE Certification Journey fits into his commitment to ongoing education and advancing his career.

How has the CEM designation helped in your career?

The CEM Learning Program offers valuable educational resources and ongoing professional development opportunities. Designees gain access to a wealth of industry-specific knowledge, including emerging trends, technologies and best practices. This continuous learning ensures that professionals with the CEM designation stay updated and remain at the forefront of the rapidly evolving exhibitions and events industry.

Why is it important to maintain the CEM designation?

Maintaining the CEM designation is important for continuous professional development, industry recognition, networking, career advancement, and upholding professional integrity. It ensures that professionals with the designation remain knowledgeable, competent, and connected in the ever-evolving exhibitions and events industry.

What made you want to obtain your CEM designation?

Pursuing the CEM designation is a commitment to continuous learning and improvement. It challenges me to expand my understanding of exhibition management, stay updated with industry trends, and refine my skills. This personal and professional growth can lead to increased confidence, job satisfaction, and a sense of fulfillment.

What advice would you give to an aspiring individual who wants to apply for the CEM program?

The CEM program is not just about obtaining a certification but also about expanding your knowledge, building a professional network, and positioning yourself as an industry expert. With dedication, perseverance, and a commitment to ongoing learning, you can make the most of the CEM program and thrive in the exhibitions and events industry.

How did you start your career in this industry?

After obtaining a B.A. in English from Naresuan University, I have extensive experience in the hotel industry which has provided me with a strong understanding of hotel operations, guest services, and the overall management of a hospitality establishment. As a travel agent for 15 years, I have had the opportunity to assist clients with their travel plans, offering recommendations, booking flights, accommodations, and tours, and ensuring smooth travel experiences. My experience as a travel agent has likely honed my customer service skills, knowledge of popular destinations, and expertise in travel logistics.

With 10 years of experience as a lecturer, I have had the privilege of imparting my industry knowledge and expertise to aspiring professionals in the hospitality, tourism, or related fields. As a lecturer, I have designed and delivered courses, mentored students, and stayed up-to-date with industry trends and developments, contributing to the growth and education of future professionals in the industry.

My combined experience in these areas positions me as a well-rounded professional with a deep understanding of the hotel industry, travel industry, and the ability to effectively educate and inspire others.

How have you applied the knowledge you gained by obtaining your CEM designation?

The CEM program addresses sustainability and environmental considerations in event management. Designees understand the importance of incorporating sustainable practices and minimizing the environmental impact of events. By applying their knowledge, they can implement eco-friendly initiatives, such as waste reduction, energy conservation, and responsible sourcing, making a positive difference in the industry’s sustainability efforts.

Studying a CEM course provides me with specialized knowledge and skills that are highly valued in the industry. This certification enhances my professional credibility and increases my chances of securing rewarding career opportunities in event management, trade shows, and exhibition coordination. By mastering the art of planning, organizing, and executing exhibitions, I am equipped to create memorable experiences for participants and drive business success for clients or organizations.

What did you like most about the CEM Learning Program?

The CEM Learning Program offers a comprehensive curriculum that covers various aspects of exhibition management. I gain knowledge and skills in areas such as strategic planning, marketing, budgeting, logistics, and attendee engagement. The program provides a well-rounded education that prepares professionals for the diverse challenges they may face in the exhibitions and events industry.

Are you ready to take your career to the next level? Click here to start your certification journey today!

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