Zahra Alawami is a Certified Exhibition Management® (CEM) professional and experienced visual designer with more than four years of experience in the construction and industrial sectors. She specializes in creating strategic visual communication, managing brand identity, and coordinating impactful events and exhibitions.
Zahra holds a bachelor’s degree in Graphic Design and Multimedia from Imam Abdulrahman Bin Faisal University and is an Adobe Certified Professional in visual design. Her passion for creativity, cultural inspiration, and continuous learning allows her to design events and experiences that connect with audiences and achieve measurable results.
Here, Zahra shares how earning the CEM designation is helping her achieve her goals.
How has the CEM designation helped in your career?
The CEM designation gave me a clear and structured way to plan and manage events. It helped me improve the quality and impact of the events I work on and gave me more confidence in my decisions.
Why is it important to maintain the CEM designation?
Maintaining the CEM designation keeps me updated with new trends and best practices in the events industry. It helps me continue to add value to my company and deliver successful events.
What made you want to obtain your CEM designation?
The CEM designation was the best way to turn my experience into recognized expertise.
What advice would you give to an aspiring individual who wants to apply for the CEM program?
Go for it! The CEM program is a great investment in yourself.
How did you start your career in this industry?
I started by organizing internal events and supporting my company’s participation in exhibitions. With each project, my passion for events grew, and I decided to build my career in this field.
How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?
I focus more now on planning with clear goals and measuring results.
What was it that you did or implemented right after obtaining your CEM?
I reviewed our event planning process and suggested improvements to make it more organized and effective.
What did you like most about the CEM Learning Program?
I loved how practical and comprehensive it was.
What is one thing most people don’t know about you?
Most people don’t know that I enjoy visiting museums and exploring cultural experiences. It inspires me and gives me new ideas that I often bring into my event concepts.
