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DTSTART;TZID=America/New_York:20261006T090000
DTEND;TZID=America/New_York:20261006T153000
DTSTAMP:20260406T230309
CREATED:20251217T200618Z
LAST-MODIFIED:20251217T200704Z
UID:10000499-1791277200-1791300600@www.iaee.com
SUMMARY:Exhibition and Event Sales
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThis course is at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Rachel Thomas Neimeier\, CEM \nLocation: Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-06oct26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261008T083000
DTEND;TZID=America/Chicago:20261008T143000
DTSTAMP:20260406T230309
CREATED:20251217T193000Z
LAST-MODIFIED:20251217T193000Z
UID:10000494-1791448200-1791469800@www.iaee.com
SUMMARY:Floor Plan Development - Virtual
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/floor-plan-development-virtual-08aug26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
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DTSTART;TZID=America/Chicago:20261020T083000
DTEND;TZID=America/Chicago:20261020T143000
DTSTAMP:20260406T230309
CREATED:20251217T193556Z
LAST-MODIFIED:20251217T193556Z
UID:10000495-1792485000-1792506600@www.iaee.com
SUMMARY:Housing and Registration Management - Virtual
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/housing-and-registration-management-virtual-20oct26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
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