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In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. |
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Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (maximizing limited resources) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer. 
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. |
1 event,
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. |
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In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way. |
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Attendee Acquisition Roundtable is a facilitated information-sharing experience for executives, managers, marketers, creative professionals, social media and digital specialists, list/Db managers, research managers, and content developers. |
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Program Description: One of the key components of hosting a successful trade show is ensuring enough relevant professionals choose to attend; but, as an exhibition organizer with many (other, also important) responsibilities, it may be tough to accomplish this all on your own. |
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Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. |
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Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (getting unstuck from typical routines) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer. |
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Program Description: If your trade show includes sponsored sessions (or your organization permits other educational sessions to be presented by suppliers to your industry), then you may be concerned about some of the common challenges that often come with those types of sessions, like limited attendance, poor reviews, and real-time complains from those professionals if/when their sessions fall flat. |
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