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Strategic Topic Selection & Positive Promotion for Sponsored Sessions – Virtual

August 1 @ 8:00 am - 4:30 pm

Learning Objectives:

• What process can sponsors follow to select the right topics for their sessions and what tips can help them enhance the materials that are required? • How can sponsors create an effective pre-show marketing plan for their session promotions?
• What (other) ways can sponsors attract attention for their sessions and what (other) tips/ideas can help them do their best?

Program Description: If your trade show includes sponsored sessions (or your organization permits other educational sessions to be presented by suppliers to your industry), then you may be concerned about some of the common challenges that often come with those types of sessions, like limited attendance, poor reviews, and real-time complains from those professionals if/when their sessions fall flat. This 90-minute webinar is for your sponsors, to help them select their topics strategically and promote their sessions positively; however, you may find value in attending alongside them. After all, in order to provide the best possible experience for your entire audience, you’ll need to empower your sponsored session speakers, not micromanage them… This session is a good place to start.

This course is eligible for 1.5 clock hour(s) towards CEM recertification.


August 1
8:00 am - 4:30 pm
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