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DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260408T220855
CREATED:20240417T191613Z
LAST-MODIFIED:20241119T172135Z
UID:10000012-1734337800-1734361200@www.iaee.com
SUMMARY:Strategic Planning and Management - Expo! Expo! in Los Angeles
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\n  \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA \n 
URL:https://www.iaee.com/event/strategic-planning-and-management-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260408T220855
CREATED:20240522T222929Z
LAST-MODIFIED:20241119T172216Z
UID:10000060-1734337800-1734361200@www.iaee.com
SUMMARY:Housing and Registration Management - Expo! Expo! in Los Angeles
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/housing-and-registration-management-los-angeles-2-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260408T220855
CREATED:20240522T223407Z
LAST-MODIFIED:20241119T172258Z
UID:10000061-1734337800-1734361200@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - Expo! Expo! in Los Angeles
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
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