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IAEE Show Organizer Insights Hour

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Innovative Strategies for Mastering Exhibitor and Sponsorship Sales

Mastering the art of exhibitor and sponsorship sales requires more than persistence – it demands innovation, strategic networking and a fresh perspective on value creation. This blueprint for success, drawn from IAEE's Show Organizer Insights Hour, reveals how industry leaders are transforming challenges into opportunities and building more profitable, engaging events.

Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures

As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.

The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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