iaee.com
Facebook-f X Icon Linkedin-in Instagram Youtube
iaee blog station logo

The premier resource for exhibition and event industry professionals

IAEE Show Organizer Insights Hour

Categories

The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!

Subscribe

Contact Us

12700 Park Central Drive
Suite 308
Dallas, TX 75251 USA
(972) 458-8002

iaee.com
Facebook-f Linkedin-in Instagram Youtube
© 2025 International Association of Exhibitions and Events. All rights reserved.
Website Designed by
tcs logo
iaee blog station logo

Stay Up To Date

Join over 15,000 followers dedicated to learning the ins and outs of the exhibition and event industry!