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Stop Treating RFPs Like Shopping Lists and More Like the Secret to Building Highly Successful Partnerships

What if the humble RFP could actually be your secret weapon for creating game-changing vendor partnerships? The most successful exhibition organizers have cracked the code: they’ve transformed their RFPs from boring procurement checklists into strategic partnership blueprints that drive innovation, slash costs and create unforgettable experiences. Here's how you can join their ranks and revolutionize your vendor relationships starting with your very next RFP.

Break Down Silos by Strengthening Sales and Marketing Collaboration

Are your sales and marketing teams speaking different languages while trying to promote the same event? When these traditionally siloed departments join forces, they can create an unstoppable momentum that transforms attendee experiences and exhibitor satisfaction. Discover how forward-thinking exhibition organizers are turning departmental friction into powerful collaboration that drives measurable results.

Innovative Strategies for Mastering Exhibitor and Sponsorship Sales

Mastering the art of exhibitor and sponsorship sales requires more than persistence – it demands innovation, strategic networking and a fresh perspective on value creation. This blueprint for success, drawn from IAEE's Show Organizer Insights Hour, reveals how industry leaders are transforming challenges into opportunities and building more profitable, engaging events.

Strengthen Your Event’s Digital Defense with Essential Cybersecurity Measures

As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.

The “New” vs. “New-ish” Exhibitor Categorization Conundrum

Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour […]

The Art of Exhibition Floor Design

Effective exhibition floor design is crucial for creating successful and engaging events. Explore innovative strategies for crafting layouts that cater to diverse audiences, incorporate interactive elements and optimize space utilization.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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