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As show organizers apply digital tools to their processes, cybersecurity vulnerabilities present potentially devastating risks. Industry experts at a recent IAEE Show Organizer Insights Hour explored how protecting attendee data is a fundamental responsibility that requires strategic planning and proactive measures. This guide outlines the essential steps you can take now to protect your events, your attendees and your organization from increasingly sophisticated cyber threats.
Exhibition organizers face an ongoing challenge in effectively categorizing exhibitors to maximize both visitor engagement and revenue opportunities. Industry leaders explored the nuances of distinguishing between “new” and “new-ish” exhibitors at a recent IAEE Show Organizers Insights Hour, along with the implications these classifications have for event success.

Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour […]

Effective exhibition floor design is crucial for creating successful and engaging events. Explore innovative strategies for crafting layouts that cater to diverse audiences, incorporate interactive elements and optimize space utilization.
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