Specialty Equipment Market Association (SEMA)

Growing your show floor and protecting your margins don't have to be a trade-off. IAEE Chairperson Brian Pagel shares the counterintuitive strategies top organizers are using to win new exhibitors, keep sponsors invested and find revenue hiding in plain sight – all without inflating the budget. Curious which of these six moves your event is missing?

Exhibitor confidence is roaring back and the data proves it's not just habit. IAEE Chairperson Brian Pagel examines why face-to-face events still out-earn every other marketing channel in exhibitors' budgets, plus what organizers must do now to keep that trust (and those dollars) coming back year after year.