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Why Expo! Expo! is Worth Every Second

Tight budgets, packed calendars, and three days away from the office: is Expo! Expo! really worth it? IAEE Chairperson Brian Pagel doesn't just say yes, he makes the case for why. Read on, then block your calendar before something else claims those November dates in Milwaukee.

Stop Waiting and Start HOLLERing

What if the thing holding your team back isn’t knowledge or ability, but hesitation? At Expo! Expo! 2026, bestselling author and professional improviser Judi Holler takes the stage to show you how to trade overthinking for bold, confident action. Get a sneak peek at what she’ll reveal and why you’ll walk away ready to holla!

Sneak Peek: Sustainability Sanctuary at Expo! Expo! 2026

Many trade shows claim to be going green, but can they prove it? Make sure yours can! At Expo! Expo! 2026, the Sustainability Sanctuary turns sustainability from a talking point into a working blueprint built on real programs, data and case studies that you can put into motion the moment you get home. Here’s a first look at what’s waiting for you this November in Milwaukee.

Sneak Peek: Sponsorship & Sales Strategies at Expo! Expo! 2026

Every minute on the exhibition floor is either building revenue or burning it – which one depends on the strategy behind it. At Expo! Expo! 2026, sales and sponsorship leaders will unpack the discovery tactics, pipeline discipline and package design turning fleeting floor conversations into lasting revenue growth. Join them on 16-18 November in Milwaukee and make every touchpoint count.

Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026

Experienced event pros will tell you there’s no way to avoid the unexpected; but it doesn’t have to sink you, either. Get an inside look at the sessions, speakers and real-world playbooks turning operational chaos into a competitive edge at Expo! Expo! 2026. From data-driven decision-making to legal strategies you didn’t know you needed, this sneak peek shows you why the smartest people in the room are already planning for what happens when things don’t go as planned.

Sneak Peek: Marketing & Engagement at Expo! Expo! 2026

Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to be sure to attend in Milwaukee this November, where the latest winning strategies are shared first!

Sneak Peek: Experience Design at Expo! Expo! 2026

Your attendees remember how your event made them feel long after they forget the agenda so why are registration, the show floor and follow-up still designed like three separate events? The Experience Design learning track at Expo! Expo! 2026 will give you the frameworks top industry minds use to turn every touchpoint into one seamless, unforgettable journey. Here's a sneak peek at the sessions that will be on tap this November in Milwaukee.

Sneak Peek: AI & Technology at Expo! Expo! 2026

Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why this is the track every event professional will be talking about this November in Milwaukee.

The AI Edge for Events

If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers put AI to work. In our fifth and final installment, we break down three sessions that dug into the chatbots, content strategies and sales tactics redefining what’s possible for exhibitions and events.

Revenue Strategies That Deliver

If you attended Expo! Expo! last December, you walked away with sharper sales instincts, bolder sponsorship pitches and a new appreciation for what your own data can tell you. If you weren’t able to make it, this blog series is your chance to catch up on the strategies that are still paying off months later. We’re breaking down three sessions that tackled the deals, dollars, and data behind smarter sales and sponsorship strategies.

These Future-Ready Innovations Are Shaping Events

If you attended Expo! Expo! last December, you left with innovative frameworks, fresh language for ideas and a renewed sense of what’s possible for your show. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers think about the future. We’re breaking down three sessions that looked ahead at the partnerships, science and bold bets that are defining what’s next for exhibitions and events.

Design Experiences That Exceed Expectations

If you attended Expo! Expo! last December, you left brimming with action items and the kind of clarity that only comes from being in a room full of people who truly ‘get it.’ If you weren’t able to make it, this blog series is your backstage pass to the sessions that are still sparking conversations. Here, we revisit three powerful sessions designed to stretch how you think about design, operations and the experiences you’re building for your attendees.
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