Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Trainer and Speaker Leanne Calderwood, CMP. Her session, LinkedIn™ Lab: Crafting Your Professional Presence, will teach professionals to create and optimize their LinkedIn™ profiles.
Through live demonstrations and hands-on activities, Leanne will show attendees how to build a compelling LinkedIn™ presence that attracts leads and opportunities. Whether participants are just starting out or looking to elevate their profile, this interactive session will provide the tools and knowledge needed to make a lasting impression on LinkedIn™.
Watch the video below in which Leanne shares insights on:
- Creating a healthy balance of content on LinkedIn™.
- How a storytelling framework assists with creating posts that resonate with audiences.
- The most effective content formats for LinkedIn™.
- What fuels her passion for maximizing one’s LinkedIn™ presence, and why it is so important in today’s business environment.
