Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Rich Vallaster, CEM, DES, Director of Marketing and Industry Relations for Personify A2Z Events. He will present the session, From Scenarios to Strategies: Crafting Event Success with AI.
AI is rapidly advancing and making a significant impact on businesses and society. Despite this potential, the exhibitions and events industry has been slow to embrace AI due to various challenges, such as the sheer number of available AI tools, limited staff, and the demanding nature of the profession. It’s time to go from theory to action.
Rich will demonstrate the best-in-class tools (many at low or no cost) specifically tailored to empower industry professionals to enhance all aspects of their organization, data analysis, contracting, conference planning, marketing and more. Attendees will work with sample event data and documents, facilitating immediate hands-on learning. The final exercise will be a team-based competition, a collaborative challenge to test the various tools.
Rich will explore:
- Practical knowledge and hands-on experience with publicly available AI tools, including event-specific toolsets enabling them to seamlessly integrate AI into their event planning, operations, marketing and analytics.
- Actionable insights and skills to build better queries, optimize prompts, and achieve better results to increase the value of AI tools.
- Putting theory into practice through a moderated exercise and collaboration with peers to brainstorm ideas for practical AI applications in critical areas of event planning and execution.
In the video below, Rich shares how he will convert the conceptual possibilities of AI into actionable resources attendees can use today to improve their exhibitions and events during his hands-on session at Expo! Expo! 2024.
