Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Trainer and Speaker Leanne Calderwood, CMP, who will present the session, Personal Branding for People Who Aren’t Celebrities.
Personal branding is no longer reserved for celebrities and entrepreneurs. Everyone is deserving of a personal brand and can use it as a way to build trust with their ideal audience! However, we often hold onto limiting beliefs about whether we deserve a brand, or have time to project a brand, or should be doing it while working for a larger organization.
These beliefs often limit us from taking the first step in creating our own brand. Leanne will bust through these misconceptions and provide the tools needed to craft an effective personal brand for professionals who are ready to take their career to the next level.
In the video below, Leanne talks about:
- Common myths about personal branding and the truths that professionals should be embracing instead.
- Why everyone should build their own personal brands, separate from their organization’s branding and marketing.
- Ways to grow your brand without social media, which is a challenging proposition in today’s business environment.
- Why she is passionate about guiding professionals in using their personal brand to help them achieve their short- and long-term business goals.
