Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Bob Pacanovsky, Professional Speaker and Chief Hospitality Officer at Black Tie Experience. Bob will present the session, The 5 Essential Laws of Exhibition Hospitality to Build Loyalty, Engagement and Revenue.
How often does your brand get talked about? When people talk about your brand they become storytellers for it. Do they become storytellers because of the customer service you provide? Maybe. But you need more.
Bob explains the “5 Essential Laws of Hospitality” for organizations and how they differentiate from customer service. While providing customer service is necessary in attracting customers, hospitality keeps them coming back, thereby increasing loyalty, retention and revenue.
Bob also details how to create “brand ambassadors” – customers who become an organization’s storytellers – through impactful hospitality. Brand ambassadors become marketers for the organization since they cannot wait to tell others about their experiences.
In the video below, Bob explains:
- How implementing the “5 Laws of Hospitality” offers the opportunity to stand out among your competitors and build relationships with your customers.
- Identifying the business you are in and effectively distinguishing between providing customer service versus delivering hospitality.
- What inspired him to develop his three-step process that creates loyal customers by following the “5 Laws of Hospitality.”
- What fuels his passion for teaching others how to create a lasting impression and forge long-term business relationships using the hospitality mindset.
