Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Katie Nelson, Founder and CEO of Sales UpRising. Katie will present the session, Getting to the Yes: Simplified.
In today’s competitive market, the art of sales is not just about pitching but about understanding, engaging and converting. Katie helps sales professionals at all levels who are looking to enhance their closing skills and increase their success rates. She provides practical techniques and insights to simplify the sales process and effectively secure client commitments.
In the video below, Katie:
- Walks you through a specific technique/framework to rapidly uncover a client’s core needs, especially when the client might not explicitly be aware of those needs themselves.
- Shares a real-world example of a challenging objection she has encountered, and how her approach yielded positive results.
- Explores a closing technique that converts leads into sales and why it works.
- Talks about what fuels her passion for helping others learn effective ways to get to the ‘yes’ and take their sales to the next level!
