Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Beth Surmont, FASAE, CMP-Fellow, CAE, Vice President, Event Strategy and Design for Smithbucklin | 360 Live Media. She will present the session, Shaping the Future of Exhibition Design.
It is one thing to keep up with trends, but it’s a whole other level to stay ahead of the curve. In this unique session, Beth will explore what is on the horizon to redefine the exhibitions and events experience. Prepare to think big, challenge the status quo, and gain actionable strategies to elevate your next trade show.
This dynamic session will contain three parts:
- Foresight visioning: apply a forward-looking methodology to imagine the near future of events.
- Interactive solution session: rapid-fire ideation and collaboration around possible solutions.
- Sharing outcomes: participants will not only learn from one another, but all ideas will be collected and published into a white paper in which all will be credited as co-authors.
This session is for industry professionals at all levels and a must-attend for anyone who wants to stay a step ahead. Beth will have attendees rolling up their sleeves to have a little fun in an engaging format that can be applied to their own events. Her session will cover:
- Upcoming trends in the exhibitions and events space, and how they could impact upcoming events.
- How others are approaching challenges and sharing lessons learned.
- Attendees will explore and find unique ways to create engaging and interactive formats for their own events.
In the video below, Beth ponders possible scenarios for the future of exhibitions and events and what attendees will discuss during her hands-on session at Expo! Expo! 2024.
