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CEIR Reports

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

CEIR Research Council Spotlight: Brad Mayne

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Brad Mayne, President and CEO of International Association of Venue Managers (IAVM).

CEIR Research Council Spotlight: Arjun Chakravarti

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Arjun Chakravarti from COGKNITION Analytics.

CEIR Research Council Spotlight: Sacha Carey, CEM

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Sacha Carey of Water Environment Federation

CEIR Research Council Spotlight: Christine M. Klein

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Christine M. Klein of National Defense Industrial Association.

CEIR Research Council Spotlight: Jeff Calore

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Jeff Calore of SmithBucklin.

CEIR Research Council Spotlight: Thad Lurie, CAE, CIP

CEIR is highlighting the dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Thad Lurie, CAE, CIP of Community Brands.

CEIR Research Council Spotlight: Toby Purdy

CEIR is highlighting our dedicated members of the Research Council. Read the CEIR Research Council Spotlight on Toby Purdy of The Expo Group

Virtual Event Platforms Insights

An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting.

Podcast: Top 10 Takeaways and Sound Bites from In Case Of An Event Season 1

CEIR's VP of Research Nancy Drapeau, PRC was featured on the Top 10 Takeaways of Season 1 of In Case Of An Event podcast, where she discussed trends uncovered from the Global Virtual Event Trends research series.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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