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CEIR Reports

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These Tactics are Driving Success for Independent Shows

CEIR research reveals the game-changing strategies that separate top performers from the pack among independent shows – and the findings might surprise you. From overlooked revenue opportunities to location decisions that can make or break your event, discover what you need to know to stay competitive in 2026.

What Separates Winning Exhibitions from the Rest? CEIR Data Reveals All

Is your event truly recovered, or just keeping pace? The 2025 CEIR Performance Benchmark Playbook uncovers the strategies driving profitability for large B2B exhibitions and the costly mistakes organizers are still making. Discover why measurement matters more than ever and which strategic choices will define success in 2025.

Is the Exhibition Industry Embracing or Evading AI?

The AI revolution is reshaping the exhibition industry at lightning speed – are you keeping pace or falling behind? CEIR's latest Quick Poll reveals that more than 84% of B2B exhibition professionals are already using AI tools, yet a critical knowledge gap threatens to separate winners from those left behind. Discover where you stand, which tools are driving success and the key strategies that will determine who thrives in this new era.

The Goldilocks Zone: Why Midsize B2B Events Like Intermodal Expo are Just Right for Today’s Market

According to the latest study from the Center for Exhibition Research, nearly 80% of midsize B2B events are achieving positive profits and demonstrating strong growth momentum. Here, we uncover four key performance drivers that separate thriving midsize events from the pack as well as speak with IANA’s Robin Troy, who shares how Intermodal Expo leverages data-driven strategies and industry-specific focus to deliver exceptional value in an increasingly competitive marketplace.

Small Shows, Impressive Profits: Why Intimate B2B Exhibitions are Succeeding

Think small exhibitions can’t compete with industry giants? That larger is always better? Think again. A groundbreaking new CEIR study reveals that intimate B2B events are quietly generating impressive profit margins that compete with larger counterparts.

Struggling with How to Evolve Floor Engagement on Your Show? Here Are Some Ideas to Break Your Creative Block!

Exhibition organizers are evolving beyond traditional approaches to create more immersive, year-round experiences. The final report in CEIR’s Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series explores innovative strategies driving attendee-exhibitor connections and offers a roadmap for those looking to stay ahead of industry trends.

Reimagining Education: How Learning Spaces are Transforming Exhibition Floors

Learning experiences at exhibitions are becoming increasingly present on the show floor. CEIR research reveals how this strategic shift is creating win-win opportunities for attendees craving knowledge and exhibitors seeking meaningful engagement beyond traditional booth interactions.

Ignite Product Engagement on the Exhibition Floor

CEIR’s latest research reveals how savvy organizers and exhibitors are leveraging common areas to create powerful product experiences that complement traditional booth strategies. End results are enhanced outcomes for exhibitors and experiences that maximize value for attendees.

Networking Magic Happens on the Exhibition Floor

While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.

Exhibitors Double Down on In-Person Engagement

CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.

How Exhibitors Evaluate Outcomes

CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.

Tactics that Maximize Attendee and Exhibitor Engagement on the Exhibition Floor

CEIR’s latest report reveals the effectiveness of integrating event digital tactics and show services to maximize exhibitor engagement with attendees. It also uncovers an array of marketing tactics undertaken by exhibitors independently that maximizes outcomes in creating meaningful connections between exhibitors and attendees on the show floor.
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