Data for the first quarter of 2023 reflects the U.S. exhibition industry continues to move forward in reaching pre-pandemic performance levels. Read on for an in-depth look at the metrics and analysis.
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.
CEIR Research Council Member Brett C. Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.
How has event marketing changed due to COVID-19? Read the write-up on the previously held #IAEE webinar, “Event Marketing, Then and Now: 10 Ways COVID-19 Has Changed the Future of Attendee Acquisition.”
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