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Designing for Discovery: The Disney Playbook Your Event is Missing

Have you ever considered that the reason younger attendees aren’t engaging with your trade show as much as you’d like may be poor design? Drawing on lessons from Disney’s legendary approach to guest experience, Rich Vallaster reveals why most show floors are built for directories, not discovery. Find out how applying a little “pixie dust” thinking could transform the way attendees experience your next event.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

How Exhibit Houses Can Increase Sustainability for Themselves and Their Exhibiting Clients

Exhibit houses and exhibitors can leverage a recent joint EDPA/ESCA industry guidance report to improve sustainability across many facets of exhibitors’ programs.

Technology Disruptors Transforming B2B Events

Explore the technologies revolutionizing the B2B exhibitions industry and learn how show organizers are applying them to enhance attendee experiences as well as maximizing exhibitor and sponsor ROI.

Elevating B2B Interactions: The Role of Entertaining in Professional Events

Finding the right mix of education and entertainment is crucial in today’s B2B exhibitions. Read on for tips and considerations to take so that attendees view your event as a win on both professional and personal levels.

Making Data-Driven Decisions to Develop Strategies

CEIR CEO Cathy Breden reflects on the value of applying CEIR research to support data-driven strategies that grow your exhibitions.

Incorporating Inclusivity: A Guide to Making Exhibitions More Accessible and Diverse

Inclusivity is not only good for attendees, but good for exhibitions. In addition to expanding the show’s attendee base, it also positively affects the bottom line. Read on to learn how to incorporate inclusivity into your exhibitions!

Maintaining a Best Practices Health and Safety Risk Management Plan is a Must in Today’s Global Economy

CEIR Vice President of Research Nancy Drapeau, IPC reflects on the importance of having an up-to-date health and safety risk management plan and highlights key points from the recent CEIR webinar with Epistemix CEO John Cordier addressing the future of event health and safety.

Designing Multigenerational Events: Navigating Challenges and Embracing Opportunities

Savvy event organizers understand the importance of capitalizing on the assets each generation brings to the table in creating events that appeal to their multi-generational attendee base. Here are tips on considerations to take for each group so that your events achieve their maximum potential.

No Guts, No Glory: John Galante’s Journey to High Quality Content, In-Person and Online

CEIR Research Council Member John Galante has a vision for optimizing the content presented at his events and improving attendee acquisition and engagement – and he is willing to share it. In this candid conversation with CEIR, learn how he and his team are moving into the future of content creation and delivery to offer the best experience to his stakeholders at, and after, events.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.

Valuing Your Stage

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.
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