CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.
CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.
CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.
An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting.
