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Exhibitors Double Down on In-Person Engagement

CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.

How Exhibitors Evaluate Outcomes

CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.

Virtual Event Platforms Insights

An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting.

Observation of Getting Back to Business for Exhibitors

Richard P. Curran shares his observation of what exhibitors should consider when returning to face-to-face events.

The 3 Most Important Topics to Discuss with Virtual Exhibitors

Robyn Davis of Exhibitors WINH LLC shares the topics show organizers need to discuss with exhibitors to prepare them for their virtual event.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series.

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