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After more than three decades in the exhibitions industry, Dan Cole has a simple answer for anyone debating whether to earn their CEM: the credential doesn’t just sharpen your skills, it compounds them. From speaking on global stages to teaching the very curriculum that once shaped him, Dan traces a career of ever-widening possibilities back to one deliberate investment in himself.
Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies.
Dan Cole reflects on shifts within the sales environment since the pandemic, strategies that lead to successful exhibit and sponsorship sales, and how data from CEIR’s Exhibit and Sponsorship Sales Approaches Driving Revenue Growth study can help fine-tune sales strategies.
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