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What B2B Can Learn from B2C

Brittani Mathis and Lindsay Hubley share strategies they apply to their consumer events – SXSW and Overland Expo, respectively – to create experiences that captivate attendees and keep their shows on the cutting edge year over year.

Festivalization of B2B Events

B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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