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The Leadership Moments We Usually Miss

The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more intentionally for more productive leadership that will reinforce psychological safety and strengthen trust to build stronger, more resilient teams.

Champagne Taste, Lemonade Budget

Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the unforgettable experience your attendees want. Walk away with real case studies and ideas you can use on your very next event!

Prompt Like an AI Pro

Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt like pro.

What’s Next for Our Industry in Washington? A Conversation with ECA’s Tommy Goodwin

What happens in Washington, D.C. doesn’t stay there, it shows up across the U.S. exhibitions and events ecosystem. Here, ECA President & CEO Tommy Goodwin breaks down the political and policy developments every industry professional needs to know heading into the second half of 2026. Because the decisions being made right now will shape the future of the industry, and the time to pay attention is before it's too late.

Have the AI Advantage in Smarter Exhibition Strategy

Are you making exhibition strategy decisions with yesterday’s data? AI is giving exhibition organizers an unprecedented view of market trends, audience segments and competitive dynamics, and the results are reshaping how the smartest organizers plan and grow. Industry veteran Tesi Baur draws on 24 years at the forefront of the global exhibition industry to break down how AI is transforming strategic decision-making.

Lights, Camera, Engagement: How Video is Transforming Events

Video isn’t just for marketing anymore as it’s becoming the engine behind sponsorship revenue, stakeholder engagement and year-round content strategy for event professionals. But are you using it to its full potential? Our industry experts explain what most organizations are getting wrong with video, how to make high-quality production accessible on any budget, and why the right video-first strategy could be the key to unlocking sponsorship revenue you didn’t know you were leaving behind.

The Numbers Are In on What’s Next for B2B Exhibitions

The U.S. B2B exhibition industry is shifting and the data tells a compelling story. Before you finalize your next plan or budget, get an insider preview of what the newly released CEIR Index reveals about where the industry is headed through 2028 from the experts who know it best. Because knowing what’s next isn’t just an advantage, it’s how you stay ahead of the competition.

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

These Proven Email Strategies Will Boost Your Next Event

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.
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