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Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

These Proven Email Strategies Will Boost Your Next Event

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Independent and Unstoppable: Mastering the Solo Event Pro Path

The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break your independent practice. Get insider access to lessons learned from managing Fortune 100 events, major conferences and high-stakes trade shows.

What Does the Next Generation Really Want from Trade Shows?

Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it, before they take the stage.

Why Attendees Forget Your Event (And How to Fix It)

Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re getting wrong about attention, memory and connection.

Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success

The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how well-timed nudges and intentional messaging drive stronger engagement, happier exhibitors and measurable results.

Your Voice Matters in Shaping the Industry’s Future

Washington’s decisions on trade, travel and taxes will directly impact 2026 exhibitions and events. Join ECA’s Tommy Goodwin as he breaks down the policy priorities that matter most in his upcoming webinar and shows you how to make your voice heard where it counts. Read on for a preview of what’s at stake for your business and why now is the time to get involved.

Seal the Deal: Your Blueprint for Event Sales Success

The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!

Inside Expo! Expo!’s Green Revolution

Learn how Expo! Expo! 2025 tackled the environmental, social and economic challenges of large-scale sustainability – from overcoming common obstacles during planning and execution to implementing innovative solutions that minimized environmental impact while fostering economic resilience. Six industry experts share comprehensive strategies that can transform your approach to sustainable event planning.

Six Questions That Will Shape Your Exhibition Strategy in 2026

IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.

Ready, Set, GROW! How to Thrive with IAEE

Discover the hidden gems in your IAEE membership that could transform your career in 2026. Join our expert panel as they reveal insider strategies for maximizing educational opportunities, networking connections and professional resources you might not even know you have access to. Don't miss this chance to unlock the full potential of your membership!

Expert Strategies for Exhibition Success in a Transformed Economy

The economic rulebook has been rewritten in 2025, and exhibition organizers are navigating uncharted territory. In this exclusive interview, CEIR's top economist and research chief reveal which sectors are poised for explosive growth, which face serious headwinds, and the specific economic signals you should be monitoring right now. Discover the strategies that will separate thriving events from struggling ones in the months ahead.
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