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CEM Learning Program

Patrick McCormick Uses His CEM Knowledge to Transform Client Relationships

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Patrick McCormick shares how earning his CEM designation elevated him from a venue representative into a trusted strategic partner who speaks the language of exhibition professionals. Discover how the comprehensive CEM coursework equipped him with practical tools that not only strengthened client relationships but also positioned Atlantic City as a premier convention destination through deeper industry expertise and credibility.

How the CEM Journey Shaped My Career and Community

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Necoya Tyson shares how earning her CEM designation transformed her career from student to instructor to industry leader. She reflects on the mentorship, opportunities, and sense of community that shaped her journey and inspired her commitment to giving back to the next generation of exhibitions and events professionals.

Laura Purdy Shares the Positive Impact of Her CEM Designation

IAEE is celebrating the 50th anniversary of its CEM Learning Program! Here, Exhibition Place General Manager Laura Purdy, CEM, CMM shares the value that earning her CEM Emeritus designation has brought to her learning journey, the ways in which it has elevated her career, and why she strongly encourages her team as well as professionals throughout the exhibitions and events industry take the opportunity to benefit from this invaluable professional development opportunity.

The Art of Exhibition Floor Design

Effective exhibition floor design is crucial for creating successful and engaging events. Explore innovative strategies for crafting layouts that cater to diverse audiences, incorporate interactive elements and optimize space utilization.

Create a “Quick Start Kit” to Share with Last-Minute Additions to Your Exhibitor List – Virtual

Program Description: If you’re like many exhibition organizers, you may be finding that exhibitors have begun confirming their participation in trade shows later and later. This presents a number of challenges for your exhibitors – as they’ll need to do all of the same work, but in a much shorter time frame – as well as for you (for example, you’ll have to repeat yourself a lot more than you would otherwise). Fortunately, this intensive 3-hour workshop is designed to help you overcome those challenges, for your exhibitors and for you.

DIY Your Exhibit Marketing Roadmap in a Day – Virtual

Program Description: As an exhibition organizer, there’s a lot you can do to support your exhibitors… but, ultimately, they have to be responsible for their own success. For example, you can provide logos, templates, and even attendee list rentals, but your exhibitors have to plan and prepare their own promotions before, during, and after your trade show.

Embrace the Ways You’re “New” – Virtual

Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (embracing the ways they’re “new”) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.

Reinvent Your Exhibitor Advisory Council – Virtual

Program Description: In any business, listening to your customers is a crucial step towards serving them better and, for exhibition organizers, your exhibitors are your customers. While there are many ways you can show you’re listening, creating an Exhibitor Advisory Council (EAC) is one of the most highly recommended. So, why do so many organizers disband their EACs (or put off setting them up)?

Overcome Feeling Overwhelmed – Virtual

Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (overcoming feeling overwhelmed) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.

Strategic Topic Selection & Positive Promotion for Sponsored Sessions – Virtual

Program Description: If your trade show includes sponsored sessions (or your organization permits other educational sessions to be presented by suppliers to your industry), then you may be concerned about some of the common challenges that often come with those types of sessions, like limited attendance, poor reviews, and real-time complains from those professionals if/when their sessions fall flat.

Get Unstuck from Typical Routines – Virtual

Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (getting unstuck from typical routines) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.

Amplify Your Attendee Acquisition Efforts with Support from Exhibitors – Virtual

Program Description: One of the key components of hosting a successful trade show is ensuring enough relevant professionals choose to attend; but, as an exhibition organizer with many (other, also important) responsibilities, it may be tough to accomplish this all on your own.

The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

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