IAEE Consumer Events Council Chairperson Michelle Metter shares how she has achieved success as an organizer of B2B and B2C events, where consumer events excel at engaging stakeholders, and her vision for the industry in the near future.
Brittani Mathis and Lindsay Hubley share strategies they apply to their consumer events – SXSW and Overland Expo, respectively – to create experiences that captivate attendees and keep their shows on the cutting edge year over year.
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